Safer Births
With Doulas

Pairing Black women with Doulas to give them the support they need during pregnancy, leading to a safer experience and better births.

COACHING CLIENTS TO NEW HEIGHTS

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Client
When
2020
Services
Design Strategy
Visual Design
Webflow Development
Marketing

Our healthcare system is failing Black mothers.

Black women are:
2 times as likely to have a birth complication
3 times as likely to die during pregnancy or following month

How Can We Improve Pregnancy for Black Women?
Doulas.

Doulas provide emotional and informational support to pregnant individuals before, during and after childbirth. They offer non-medical assistance, such as helping with relaxation techniques, providing comfort and answerinf questions about the birthing process. Their role is to empower and advocate for the individual's preferences and needs during childbirth.

A Brand That Cares

Establishing a brand began with understanding the need of meeting the customer where they are. The potential mothers needed something safe yet positive as the future looks bright. Utilizing moodboards allowed us to explore different aesthetic approaches as we narrowed in on what worked.

Mae Moodboard 3
Mae Moodboard 1
Mae Moodboard 2
Logo Mae

How It Works

An app that allows users to find, connect and learn more about the doulas and care at their fingertips.

Find.

Understanding what soon to be mothers need to make their birthing experience the best it can be is the first step.

  • Free 15 minute call to ensure a connection

  • Digital and In-Person services available

  • Detailed reviews left by previous mothers

Mae App Image #1

Connect.

Create a connection with the doulas to ensure that the birthing needs are met and questions are answered.

  • Any time chat ability

  • Video calls twice per week

  • In-Person birthing event

Mae App Image #2

Learn.

Meet with instructors and take courses to learn as much as possible for the special day.

  • 50+ instructors

  • 100+ courses

  • In-Person events in select cities nationwide

Mae App Image #3

Work With Me

Have a story to tell? Lets work together.

contact@cliffbrookes.com
+1 (609) 238-2197
NYC
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