Strategic Design

excite potential investors

for Founders

Ensuring your product connects with users, customers and investors.

excite potential investors

Truehome

I'm Cliff, a designer who believes stories can change the world.

During my 15+ year career I've played a role in creating great products at agencies, startups, in-house design teams, venture studios and have been a 2x founding designer. Over those years I've learned more than I could have ever imagined. The key takeaway: Everything is a story. What makes it memorable is how you tell it.

I'm currently putting that knowledge to use leading product and design for early stage companies, ensuring well defined problems are at the core of their products. If you're a founder/company with problems to solve and a story to tell...

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What clients are saying

Working with Cliff was a game-changer for Conduit Health. He transformed our early pitch into a compelling visual narrative that led to us securing our seed round capital. We are excited to continue working with him as our company grows and we face new challenges.

Robert Seftel

CEO & Founder, Conduit Health

Cliff is a wildly talented & versatile designer. He's deeply rooted in strategy and has the ability to guide your team through grounding brand work, mood boards, wireframes, all the way to launch. We enjoyed working with Cliff and look forward to engaging him again.

Kate Kim

Founder, RMDY

Throughout Cliff's time with our team, he consistently demonstrated exceptional business acumen and effortlessly found ways to simplify solutions that kept projects on time. When timelines were tight, he would meet them with a smile, without breaking a sweat, and without compromising quality.

Nicole Maynard

Director of Product Design, Able

Cliff supported VLANJ, a non-profit organization for people with vision loss, in donating his time to help create our 2023 Annual Report. Cliff was a pleasure to work with, sharing creative ideas and collaborating on the design with us which turned out very professional. The feedback we have received has been very positive and we look forward to working with Cliff in the future.

Jennifer Singer

Vice President, Vision Loss Alliance of New Jersey

Cliff enabled our team to focus more on the business fully knowing that our message would be visually depicted in a way that would captivate any audience. It was a relief to have Cliff on our side.

Michael Steer

COO, Regal Today

Working alongside Cliff was an absolute joy. He's found the right balance between playful and professional all while producing incredible work. His ability to lighten the mood while creating impressive work made him a joy to work with.

Alicia Porter

Head of Marketing, Hya Auto

Cliff spearheaded our visual storytelling which was a pivotal decision for our brand. His ability to craft a compelling narrative not only engaged our audience but also added depth and reasoning into our brand.

Danielle Turner

Head of Product, Mersi

Teaming up with Cliff was like adding a dose of magic to our team. He turned a digital journey into an adventure, with users clicking, swiping and smiling all the way through our app. Working with Cliff was a blast and we look forward to working with him again soon.

Alex Nell

CTO, AB Care

Cliff's creativity, attention to detail, and dedication to our product surpassed our expectations. He helped bring our idea into a real product that now leaves a lasting impression on our users.

Alexa Rey

Founder, Linen Care

What We Do

Designing Digital Tools Focused on Story Telling

Whether it be customers wanting to connect with your brand, investors looking for a spark to fund your idea, or a company wanting their users to be more efficient, a story for why starts the whole process.

App & Web Design

We create mobile apps and web products with great conversion, low cost of maintenance and consistent user experience.

Branding

We create visual identities and develop brand strategies for individuals, startups and large companies around the world.

MVP Creation

We work with you and your team to develop your MVP from early concept through to finished product, testing to validate and receive funding.

Pitch & Sales Decks

We leverage your team’s product and story to excite investors with an idea and vision they will love.

Current Projects

A quick glimpse into some projects in the works

Design system for healthcare application
Concept for outdoor retailer
Application for real estate company
Pitch deck for transportation startup
Email campaign for boot retailer

Designing & Building Tools

You've got a story, let's make sure it's communicated effectively.

App & Web Design

Creating mobile apps and websites with great conversion, low cost of maintenance and consistent user experience.

Branding

Visualizing your brand by developing strategies for individuals, startups and large companies around the world.

Environment Design

Ensuring your space is reflective of your brand while creating a sense of belonging and organization for customers to navigate.

Pitch Decks

Leveraging your team’s product and progress through story that excites investors with a vision they will want to join.

Have a Story? Let’s Tell It.

Founders / Start Ups

Work together to take your idea from 0-1. Let's get it out there for the world to validate.

Small Businesses

As business scales so do expectations from your customers. Together we can surpass those expectations.

Organizations

Efficiency and achieving milestones is the name of the game. Let's explore to find areas of opportunity.

The Stories We've Told So Far...

The Stories
We've Told,
So Far...

Improving Pregnancies for Black Women

05/07/2024 Update: Seed Round Raised
Read More

Creating A Decentralized Social Engine

Reimagining how creators and consumers interact across various industries

Redesigning Caring's Senior Living Tools

Enhancing the care seeker and partner experience to be more supportive, caring and efficient

Protecting Kids With Food Allergies

A digital card informing care takers of the allergies of kids when in their care

Reintroducing an Old Classic

The inventor of the cowboy boots is back for another ride, with a new look

Coaching Clients to New Heights

20% increase in discovery calls upon new site launch
Website Design for Domonique Worship Coaching & Consulting
More solutions for small businesses
More solutions for brands
More solutions for branding
More solutions for branding

Work With Me

Have a story to tell? Lets work together.

+1 (609) 238-2197
Miami
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