Build
Trust
First

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Learn How Design Can Help Your Business

Design that

Improves Outcomes

Pitch decks that raised $54 Million+
Design systems that cut build time 50%
Redesigns that grew conversions 23%
Sales materials that closed 3x more deals
Product updates that grew retention 28%
Launches that boosted traction 40%
Websites that increased sign-ups 33%
Pitch decks that raised $54 Million+
Pitchdeck
Smiling nurse in scrubs hugging an elderly woman with a walker against a light blue background.
Medical case management dashboard showing patient details, procedure info, and progress tracking.
Line chart comparing 2020 and 2021 patient spend per facility showing $68m with 13.5% decrease.
Smiling elderly man sitting with a nurse in blue scrubs standing beside him in a care setting.

Design that
Builds Trust

Pitch decks that raised $67 Million+
Design systems that cut build time 50%
Redesigns that grew conversions 23%
Sales materials that closed 3x more deals
Product updates that grew retention 28%
Launches that boosted traction 40%
Websites that increased sign-ups 33%
Pitch decks that raised $54 Million+
Tribehealth Laptop
Origin laptop
Rmdy Product
Midi Health product
Caring App
Winx Product
Hand holding phone showing Midwest Data site about building healthcare data foundations with call-to-action buttons.
Rmdy Product
Tribehealth Laptop
Origin laptop
Midi Health product
Caring App
Mammoth App
Mae App
Wellen desktop
Pitchdeck
Pitchdeck
Dashboard
Reemdy Partners laptop
Vitsal laptop
Lifesaver App
Wellen laptop
Mammoth App
Vituel laptop
Smiling man with beard in gray blazer sitting cross-legged on a mustard armchair against a plain wall.

Hi, I'm Cliff. I help healthtech teams earn trust.

I led product and design inside a Johnson & Johnson-backed venture studio, working with 20+ healthcare startups from first concept to funded company. Before that, founding designer roles at two startups and product work across payers, providers, and consumer health.

Healthcare buyers judge fast. If the story isn't clear and the experience doesn't hold up, they walk, and no follow-up meeting fixes it.

Today I partner with founders at the moments that decide whether momentum compounds: the raise, the launch, the first enterprise deal.

Book a CallSee My Journey

What clients are saying

Working with Cliff was a game-changer for Conduit Health. He transformed our early pitch into a compelling visual narrative that led to us securing our seed round capital. We are excited to continue working with him as our company grows and we face new challenges.

Robert Seftel

CEO & Founder, Conduit Health

Cliff approached the project strategically from the beginning, helping us identify the places where potential customers might lose confidence or fail to fully understand our value, then refining how we presented the business across every touchpoint. I’d recommend Cliff to any founder who feels like their company has outgrown the way it currently presents itself to the market.

Hunter Muse

Founder, Midwest Data

"Working with Cliff was my first time working closely with a designer who understood the constraints medical teams operate under. He didn't just hand us a finished product that resembled the initial request. He took part in every step of the conversation, and he spoke with our clinical team like a colleague, not a stakeholder to manage. He worked across both our patient-facing and provider-facing platforms, and the product got better because of it."

Dan Burke

Senior Medical Director, Tribehealth

Cliff is a wildly talented & versatile designer. He's deeply rooted in strategy and has the ability to guide your team through grounding brand work, mood boards, wireframes, all the way to launch. We enjoyed working with Cliff and look forward to engaging him again.

Kate Kim

Founder, RMDY

Cliff supported VLANJ, a non-profit organization for people with vision loss, in donating his time to help create our 2023 Annual Report. Cliff was a pleasure to work with, sharing creative ideas and collaborating on the design with us which turned out very professional. The feedback we have received has been very positive and we look forward to working with Cliff in the future.
Smiling woman with long brown hair, wearing earrings and a maroon top, outdoors with blurred background.

Jennifer Singer

Vice President, Vision Loss Alliance of New Jersey

Throughout Cliff's time with our team, he consistently demonstrated exceptional business acumen and effortlessly found ways to simplify solutions that kept projects on time. When timelines were tight, he would meet them with a smile, without breaking a sweat, and without compromising quality.
Portrait of a woman with long brown hair and blue eyes smiling in a circular frame.

Nicole Maynard

Director of Product Design, Able

Cliff enabled our team to focus more on the business fully knowing that our message would be visually depicted in a way that would captivate any audience. It was a relief to have Cliff on our side.
Man with short dark hair, glasses, and slight facial hair against a dark brown background.

Michael Steer

COO, Regal Today

Cliff spearheaded our visual storytelling which was a pivotal decision for our brand. His ability to craft a compelling narrative not only engaged our audience but also added depth and reasoning into our brand.
Smiling young woman with long brown hair and natural makeup against a neutral background.

Danielle Turner

Head of Product, Mersi

Teaming up with Cliff was like adding a dose of magic to our team. He turned a digital journey into an adventure, with users clicking, swiping and smiling all the way through our app. Working with Cliff was a blast and we look forward to working with him again soon.
Man with glasses and short hair looking slightly to the side in a close-up profile portrait.

Alex Nell

CTO, AB Care

Cliff's creativity, attention to detail, and dedication to our product surpassed our expectations. He helped bring our idea into a real product that now leaves a lasting impression on our users.
Smiling woman with long dark hair and earrings, with a textured stone background.

Alexa Rey

Founder, Linen Care

Case Studies

Mobile screen showing green and black Culver cowboy boot priced at $340 with size 7 selected on Hyer website.
Mobile screen showing a Birth Planning & Comfort Experience Course with a pregnant woman in denim shirt.
Smartphone chat showing a patient asking Dr. Baker about using treatment more often than every 2-3 days.
Mobile screen showing symptom selection for vaginal and urinary issues with some options highlighted.
Mobile screen showing Eleven Madison Park dinner reservation with date, time, party size, price, and purchase button.
Mobile screen showing homeowning app with text, buttons, and a coastal house at sunset.
Mobile sign-in screen for Conduit Health app with email, password fields, remember option, and sign-in button.
Mobile screen showing symptom selection with vaginal dryness and pain highlighted in a health app.
Mobile screen with homeownership message, call-to-action buttons, and coastal house sunset background.
Mobile screen showing dinner reservation for Eleven Madison Park on 2/15/2022 at 8PM for 2 guests, $250 price.
Mobile sign-in screen for Conduit Health with fields for email and password and buttons to sign in or sign up.
Phone screen showing symptom selection for vaginal and urinary issues with vaginal dryness and pain selected.
Mobile screen showing Dr. Baker's notes with treatment and therapy service options and appointment button.
Mobile screen showing a doula finder app with two profiles: smiling woman with curly hair named Brianna and another smiling woman with wavy hair.
Mobile screen showing Outdoors & More with a lit pergola patio furnished for relaxation at night.
Mobile app sign-in screen for Conduit Health with email and password fields and sign-in button.
Mobile screen showing notes from Dr. Baker on treatments and counseling services with photos and booking button.
Mobile screen showing a doula search app with photos of two smiling women named Brianna and another.
Mobile screen showing text about designing outdoor patios with image of lit patio seating area at night.
Mobile app sign-in screen for Conduit Health with email and password fields and sign-in button.
Mobile screen showing homeownership app with sunset coastal house and call-to-action buttons.
Phone screen showing green and black Culver cowboy boot, size options, and add to bag button priced at $340.
Mobile screen showing Eleven Madison Park dinner reservation for 2 on 2/15/2022 at 8PM costing $250.
Smartphone screen showing a wellness plan with notes and next steps on exercise and mental health sessions.
Mobile app sign-in screen for Conduit Health with email and password fields and sign-in button.
Mobile screen showing a weekly fitness plan with workouts like strength training, dance, and balance training.
Mobile screen showing order history of cowboy boots with names, quantities, and order dates.
Mobile app screen showing a personalized wellness plan with notes, exercise and mental health session options.
Mobile screen showing homeownership app with sunset coastal house and call-to-action buttons.
Mobile screen showing order history of cowboy boots with names, quantities, and order dates.
Mobile screen: Strength Training workout list with exercises and a woman demonstrating bicep curls with dumbbells.
Mobile screen showing Dr. Baker's treatment and therapy service recommendations with photos and booking button.
Phone screen showing symptom selection for vaginal and urinary issues with vaginal dryness and pain selected.
Mobile app screen showing course categories, instructors Gabrielle and Devon, and a pregnant person image.
Mobile screen showing strength training exercises with times and a start workout button.
Mobile screen showing Dr. Baker's treatment and therapy service recommendations with photos and booking button.

Winning New Clients for Healthcare's Data Experts

Creating a brand ready for enterprise conversations
Midwest Data logo and website on phone with text about building healthcare data foundation.

Improving Pregnancies for Black Women

Fundraising Round Complete
Read More
App and website project for Johnson & Johnson backed venture company

Redesigning Caring's Senior Living Tools

Enhancing the care seeker and partner experience to be more supportive, caring and efficient
B2B redesign for Caring.com

Protecting Kids With Food Allergies

A digital card informing care takers of the allergies of kids when in their care
Apple wallet application project for Johnson & Johnson backed venture

Creating A Decentralized Social Engine

Reimagining how creators and consumers interact across various industries
Marketing website for Airtime

Reintroducing an Old Classic

The inventor of the cowboy boots is back for another ride, with a new look
Ecommerce website redesign for Hyer Boots

Coaching Clients to New Heights

20% increase in discovery calls upon new site launch
Website Design for Domonique Worship Coaching & Consulting

All Projects

A glimpse into some of my favorite work

Mobile application for High Net Worth Individuals to recoup potential losses on reservations
Marketplace for High Networth Individuals
Caring.com redesign of B2B and B2C tools
B2C & B2B redesign for Caring.com
View Case Study >
Redesign of boots brand Hyer
Site redesign for boot retailer
View Case Study >
Redesign of B2B and B2C tools for TribeHealth
Healthcare startup site and web application
View Website >
Mae, a doula matching application for expectant mothers
Marketplace for mothers and doulas
View Case Study >
Marketing website project for Airtime
A new social engine for creators
View Case Study >
Coaching website redesign for Domonique Worship
Site redesign for executive coach
View Case Study >
Investment deck for school initiatives at The University of Virgina.
Investor deck for university program funding

Used by the world's leading companies

Where Design Changes Outcomes

Clarity before craft. That's where design really shines.

Product Clarity

Faster investor yes by reducing unknowns in week one.
Levers: Scope one critical job. Prototype risk. Narrate the metric.

Faster Workflows

Fewer steps per task and clearer roles inside tools.
Levers: Group by task. Remove optional fields. Surface safety cues.

Redesign for Conversion

Higher clarity at first paint and more clicks to revenue paths.
Levers: Show one thing first. Place proof near action. Remove choice friction.

See More Business Use Cases
$250 - 60 Minutes

Clarity Workshop

Bring the mess. We map pain points live and leave with a simple plan you can act on. Fee credits to any sprint.

The Process

Quick brief so context is clear

Map pain points on a shared board

Name the constraint that blocks progress

The Result

A one-page Options Map within 24 hours

Next three moves with owners and effort

A simple metric to track for 30 days

Book the Clarity Workshop

Next Available Time: Tuesday, 2pm EST

Workshops That Build Better Products, Faster

Drawing from successful exits and rewarding partnerships, I've developed proven frameworks that help teams make better product decisions faster. My workshops cut through complexity to focus on what drives growth.
‍
Whether you're a decision maker aiming for clarity or an investor seeking to empower your portfolio, these sessions provide the tools to elevate your product.

View All Workshops
Man presenting a problem-solving chart on a screen to four seated people in an office meeting.

Design That Drives Growth

Strategic solutions that transform your business challenges into market opportunities.

Product Design

Building user-centered apps and websites that drive engagement, reduce maintenance costs, and scale efficiently.

Brand Development

Creating distinctive brand identities and strategies that help you stand out in competitive markets.

Environmental Design

Translating your brand into physical spaces that enhance customer experience and build lasting connections.

Fundraising Materials

Crafting persuasive pitch decks and presentations that tell your story and attract the right investors.

Start A Project

Recently Launched Sites

Built with

Webflow brand logo with stylized blue W and white text on a black background.
Hyer Design
TribeHealth Website
Cliff Brookes and Domonique Worship Wedding Website
Medtel Website
Wellen

Start the Conversation

Ready to accelerate your team's success?

contact@cliffbrookes.com
+1 (609) 238-2197
Miami
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