Work
I started by learning to design fast and perfect the craft. As my career evolved, so did my focus—pairing design with strategy to help businesses create real value for customers.
Now, I’m drawn to projects where I get to bring both worlds together to drive meaningful results.
Earning Trust in Healthcare Data
A brand, positioning, and website rebuild for Midwest Data, a healthcare data company whose enterprise deals were outgrowing its early-stage brand. The project brought every buyer touchpoint up to the caliber of the work, and the big deals that had stalled under the old brand closed within weeks.
Simplifying Care for Mothers and Doulas
A maternity care coordination platform that streamlines communication between expectant mothers and care providers.
Improving Surgery Center Cases
An application designed to improve case management between surgery centers while maintaining organized next steps for physicians.
Protecting Kids With Food Allergies
A digital health platform that helps parents, schools, and caregivers manage food allergy risks for children.
Reducing Hospital Readmissions
A platform designed to reduce patient readmissions at hospitals by tracking patient discharges and enabling care managers to interact with patients at the correct point.
Exercising With Proven Methods
A tool for women with bone health concerns to work out confidently and strengthen their bones for years to come.
Improving Brand Presence of an Established Medical Team
A website redesign that brought an experienced team's presence up to the level of their new offering.
Empowering Families Seeking Senior Living Care
A dual-platform redesign improving how caregivers find senior living options and how partners manage their leads and referrals.
Creating a Decentralized Social Network
A decentralized platform that empowers users to take control of their data and build social connections free from traditional gatekeepers.
Reducing Unused Reservations
A platform for high net worth individuals to recoup potential losses from unique reservations around the world.
Refreshing a Legacy for Today’s Market
A brand and e-commerce refresh for Hyer, a historic Western bootmaker re-entering the market after decades away.
Elevating a Leadership Coaching Practice
A website and client-focused platform for a leadership coach specializing in executive and team development.
Tracking Social Engagement for Creators
A data driven platform utilizing advanced tracking methods to create a source of truth for marketing teams to stay on top of their data, all in one place.
Utilizing Analytic Decision Making
A platform aimed at getting the most from your existing analytics while suggesting the next steps for your product roadmap.
Buying Checks Easily and Quickly
A D2C redesign improving trust and confidence with customers while improving the customer journey while making a purchase.
Democratizing Investing in Founders
A marketplace enabling individuals the ability to invest directly in founders that they believe in regardless of stage.
Amplifying an Actor's (Stage) Presence
A website to improve interactions with casting directors with a library of all roles and features that are core to the professional lifestyle of theatre.
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