Case Studies
Every project starts with a fresh perspective. Since no two challenges—or clients—are alike, I shape the process around the unique context, goals, and people involved in each project.
By collaborating closely with teams, I’m able to design solutions that are thoughtful, effective, and built for long-term impact.
Earning Trust in Healthcare Data
A brand, positioning, and website rebuild for Midwest Data, a healthcare data company whose enterprise deals were outgrowing its early-stage brand. The project brought every buyer touchpoint up to the caliber of the work, and the big deals that had stalled under the old brand closed within weeks.
Simplifying Care for Mothers and Doulas
A maternity care coordination platform that streamlines communication between expectant mothers and care providers. The solution improves care team workflows, reduces gaps in patient support, and enhances health outcomes for mothers and newborns.
Empowering Families Seeking Senior Living Care
A dual-platform redesign improving how caregivers find senior living options and how partners manage their leads and referrals. The project enhanced user journeys, simplified complex workflows, and provided tools that better support both families and care partners during critical decision-making moments.
Protecting Kids With Food Allergies
A digital health platform that helps parents, schools, and caregivers manage food allergy risks for children. The solution improves safety by streamlining allergy action plans, enhancing communication, and providing real-time access to critical health information in school and care settings.
Elevating a Leadership Coaching Practice
A website and client-focused platform for a leadership coach specializing in executive and team development. The project improved how services are communicated online and provided a foundation to attract, convert, and manage new client relationships.
Creating A Decentralized Social Engine
A decentralized platform that empowers users to take control of their data and build social connections free from traditional gatekeepers. By fostering peer-to-peer interactions and community-driven networks, it promotes ownership, privacy, and trust in the next generation of social platforms.
Refreshing a Legacy for Today’s Market
A brand and e-commerce refresh for Hyer, a historic Western bootmaker re-entering the market after decades away. The project modernized the brand’s digital presence while honoring its heritage, positioning Hyer to connect with a new generation of customers and boot enthusiasts.
Start the Conversation
Ready to accelerate your team's success?